In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]
Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]
