New Book Delivers Wake-Up Call for Agency Leaders: “The Market Isn’t Oversupplied – It’s Under-Differentiated”
Co: definery CEO & Founder Robin Bonn challenges agencies to stop competing on price and start creating ‘lasting competitive advantage.’ In an industry where agencies routinely work harder for less money while margins shrink and talent burns out, Co:definery CEO & Founder Robin Bonn delivers a provocative and optimistic thesis: the problem isn’t too many agencies – it’s […]