New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters
![New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters](https://marcommnews.com/wp-content/uploads/2018/10/MG_0269-701x467.jpg)
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]