Dead Man’s Fingers Launches Spookily Fun Halloween Fruit-Fright App Experience
Dead Man’s Fingers Launches Spookily Fun Halloween Fruit-Fright App Experience
Pearlfisher designs a new world of discovery for Takamaka Rum
Pearlfisher designs a new world of discovery for Takamaka Rum
Twin Fin Rum launches with strikingly stand-out Design by Buddy Creative
Proudly born in the Caribbean and Creatively spiced on the wild Cornish Coast Southwestern Distillery’s Twin Fin is a premium craft rum inspired by the contemporary beach culture of Cornwall. Named after the classic nimble twin fin surfboard we created a visual identity that referenced 70s Caribbean surf graphics styling with a fluid ‘fast and […]
ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
Bacardí Rum Unleashes User-Centric Creative Platform
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Fabio Di Giammarco Named to Top Marketing Role for Bacardí Rum
Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]