Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

By on    Agency, Events, Latest, Marketing  

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit […]

Lexus Races Real IS Hybrid On Virtual Track

By on    Advertising, Latest, Marketing, People  

Lexus Races Real IS Hybrid On Virtual Track

http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]