MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
Looks like Anheuser-Busch InBev, the world’s largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers from AB InBev, suggesting that the offers were too low. The brands were able to agree “in principle” today on AB InBev’s fifth offer […]
