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Home»Posts tagged with»Sally McLaren

BrewDog’s Million-Pint giveaway: Great Campaign, But Does It Go Deep Enough?

By newsroom on April 16, 2018   Advertising, Features, Latest, Marketing  

BrewDog’s Million-Pint giveaway: Great Campaign, But Does It Go Deep Enough?

“Today, we declare a new front in the battle for good beer. This is a new chapter in the craft beer revolution. This is all or nothing.” Few campaigns start with such emotive words, but this was how BrewDog co-founder James Watt described the launch of Punk IPA’s audacious push to increase its customers by […]

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