Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

By newsroom on November 25, 2020   Agency, Latest, Media, Mobile  

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory  programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).  Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]