Cheil UK is set for a world first with a Samsung campaign that sees the brand dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with JCDecaux Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has […]
Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]
