NUROFEN Creates Innovative New Music Track To Help People Better Tolerate Pain
NUROFEN Creates Innovative New Music Track To Help People Better Tolerate Pain
Got An Old Console? XBOX Says ‘REBOX IT’.
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
McCann London promotes Sanjiv Mistry and Jamie Mietz to Executive Creative Directors
McCann London has promoted the creative directors behind its wave of stellar Xbox campaigns, Sanjiv Mistry and Jamie Mietz, to Executive Creative Directors of m:united//McCann London. Mistry and Mietz were among the first creative hires under McCann London’s Chief Creative Officers Rob Doubal and Laurence Thomson, and since leading the Microsoft business have helped position […]