Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]
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Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
McCann London has promoted the creative directors behind its wave of stellar Xbox campaigns, Sanjiv Mistry and Jamie Mietz, to Executive Creative Directors of m:united//McCann London. Mistry and Mietz were among the first creative hires under McCann London’s Chief Creative Officers Rob Doubal and Laurence Thomson, and since leading the Microsoft business have helped position […]