Older customer becoming savvier when it comes to insurance purchasing
![Older customer becoming savvier when it comes to insurance purchasing Older customer becoming savvier when it comes to insurance purchasing](https://marcommnews.com/wp-content/uploads/2018/10/Over-55s.jpg)
A study by insurance marketing specialists, QuickPages, reveals that as a result of insurance renewal rules that were introduced in 2017 older customers are becoming less brand loyal when it comes to policy purchases. The research finds there has been a drop of 10 per cent in the number of consumers aged 55+ that source […]