Not a lot, apparently. In a new campaign, Scandinavian Airlines (SAS) claims that everything from Swedish meatballs to the world-famous Danish is a copy. And that travellers are to blame. SAS launches a new campaign that questions the very origins of Scandinavia. The campaign’s centrepiece – an almost 3-minute film – is a timely, warm […]
“The Arrivals” is the name and concept behind the new SAS campaign launching on October 30th, 2018 in the We Are Travelers series. “We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it […]
