Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a heart-warming redemption story of Dileep, a boy from humble origins who gets ridiculed on the cricket field. Saumil Majmudar says, CEO and MD, Sportz Village, “While talent […]
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’ The film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous; how every day is a […]
In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]
With increasing amounts of mergers, acquisitions and consolidations of traditional mainline agencies along with an ever increasing demand for digital, what’s lost is the culture of advertising. A culture that provokes, moves and communicates, those in and around them, that consume and create it. One such product of that culture is Scarecrow M&C Saatchi, an […]
Reputed ad agency Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of Executive Creative Director. Mustafa brings with him a rich experience of nearly 21 years of writing and leading a copy team. He has spent 7 years in Scarecrow and has handled an eclectic mix of brands including Future […]
The actor will be part of a 360° integrated campaign for NAIR with a focus on digital and OTT platforms
World’s Leading Hair Removal Brand NAIR Signs On Bollywood Actress Mrunal Thakur As Brand Ambassador
This Republic Day, Ambuja Cement inspires every Indian to keep the flag flying high as we emerge from the lowest of times, with a heart-warming film and contemporary rendition of the Flag Song, created by Scarecrow M&C Saatchi.
The 72nd Republic Day of India, marks the time when the world and the nation are slowly coming out of the aftereffects of the pandemic. Through this heart-warming film, Ambuja Cement wants to reiterate the fact that tough times may come and go, but the patriotic spirit of the nation should remain unshakeable, unbroken and […]
The film is a continuation in the series with the first one released last year featuring internet sensation Gopal Datt. As the Uefa Champions League enters into the knockout stages, there is much hype and anticipation around the event. And to ride high on that wave, Sony Sports and Scarecrow have created an endearing story […]
Mid-Day is an iconic tabloid of Mumbai with a legacy that expands over a period of 4 decades. Mumbai’s very own newspaper, Mid-Day has a very loyal reader base across the city. Keeping the Sunday readers in mind, recently Mid-Day revamped the content of its Sunday edition.
“Sunday mid-day is traditionally known for its curated ideas and quality of writing. The thrust is on leisure reading and hand-picked feature articles spanning everything from pop- and sub-culture, to food and drink, health, heritage revival, fashion and technology, sport, the arts and entertainment. News is of course, our mainstay, and we don’t compromise there. So, […]
Scarecrow M&C Saatchi, Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon. FGII is the sponsor of the Future Generali 10K Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII […]