Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]
The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]