Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
Boundless Brand Design has partnered with Royal Salute, the master of exceptional aged Scotch whisky, to mark the start of a new era of contemporary monarchy with a precious limited-edition expression, the Royal Salute Coronation of King Charles III Edition. Since its inception, Royal Salute has honoured the British Monarchy and marked significant milestones with […]