PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign performance for Coca-Cola brands, while also transferring an estimated 25% less data compared to conventional video ad serving. In Q4 2022, OpenX Media LatAm began using SeenThis technology to stream Coca-Cola and Sprite video campaigns […]
The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Adnami announces partnership with SeenThis as the tech companies join forces to enable lightning-fast video streaming in high impact formats