Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane […]

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Serviceplan Middle East and Experience Abu Dhabi launch global campaign ‘One Summer Isn’t Enough’

Partnership with DCT Abu Dhabi, Serviceplan and Dejavu positions the emirate as a summer destination Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough. The landmark seasonal campaign has launched across 12 markets under the Experience Abu Dhabi […]

BMW Reveal 7 Series with Serviceplan Middle East Campaign ‘Forwardism Comes Home’

BMW Reveal 7 Series with Serviceplan Middle East Campaign ‘Forwardism Comes Home’

In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid […]

Big News with Shaq: NBA Legend Shaqille O’Neal Stars in Abu Dhabi Department of Tourism and Culture Campaign

<strong>Big News with Shaq: NBA Legend Shaqille O’Neal Stars in Abu Dhabi Department of Tourism and Culture Campaign</strong>

To announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL […]

Dubai Design District: Serviceplan Middle East Create ‘Distant Neighbours’ Instagram Platform

In times of social distancing, ‘Distant Neighbours’ aims to make the world a smaller place

Dubai Design District: Serviceplan Middle East Create ‘Distant Neighbours’ Instagram Platform

Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by […]