Durex’s new campaign by Havas London aims to destigmatise female sexual discomfort
![Durex’s new campaign by Havas London aims to destigmatise female sexual discomfort Durex’s new campaign by Havas London aims to destigmatise female sexual discomfort](https://marcommnews.com/wp-content/uploads/2019/01/Durex_Lube-701x394.jpg)
Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]