Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

By on    Advertising, Latest, Marketing, Media, Mobile  

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

Samsung UK appoints RAPP UK for social brief

By on    Agency, Latest, Marketing, Media  

Samsung UK appoints RAPP UK for social brief

Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]