Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird
Paperbird: A human approach to household goods
![Pearlfisher New York Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird](https://marcommnews.com/wp-content/uploads/2021/03/PAPERBIRD_Shot3-701x392.jpg)
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]