Cambridge Nutraceuticals appoints Silverbean to drive PPC and AI visibility strategy

Cambridge Nutraceuticals appoints Silverbean to drive PPC and AI visibility strategy

Cambridge-based health supplements company Cambridge Nutraceuticals has appointed performance marketing agency Silverbean to oversee its pay-per-click (PPC) and AI optimisation strategies across its portfolio of brands. Founded in 2012, Cambridge Nutraceuticals has close ties to the University of Cambridge. Its first product, Ateronon Heart+, was developed following £12 million of research funding and was clinically tested at Cambridge University […]

Award-winning performance partnerships agency unveils triple service expansion to drive performance

Award-winning performance partnerships agency unveils triple service expansion to drive performance

Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]

Silverbean appoints Vice President to spearhead US launch

Silverbean appoints Vice President to spearhead US launch

Leading affiliate and partner marketing agency, Silverbean, has announced its expansion into the US with the appointment of Sarah Beeskow Blay to the newly created role of Vice President North America. In addition, head of affiliate marketing, Louise James, has been promoted to Global Associate Director, leading on the brand’s unique delivery model for global clients. […]

Silverbean marks launch of new agency with co-hosted Google event

Silverbean marks launch of new agency with co-hosted Google event

Established Newcastle and Teesside-based digital marketing agency Silverbean launches its new search and paid marketing agency, AGY47. Offering organic search, paid marketing and conversion rate optimisation services, AGY47 takes a customer-centric and data-driven approach to marketing, helping brands overcome the problems that are hampering their digital performance. Through effective collaboration, the agency aims to create […]