Simba’s Brand Lead Abbi David reflects on a decade of sleep innovation, the evolution from mattress challenger to holistic sleep lifestyle brand, and the relentless R&D behind nine Product of the Year wins. When we last spoke, your award-winning Hybrid technology was redefining the bedding category. How have Simba products – and the sleep landscape […]
Heaven: Engineered for sleep – Simba launches new TV campaign with Sir John Hegarty’s the Garage Soho
Bold new advertising campaign from BBH London launched on 21st September The campaign has been launched to coincide with the 20th anniversary of Peace One Day, a global NGO that Simba is officially sponsoring. The TV ad premieres on Channel 4, ITV and Sky, from 21st September
Sleep technology brand Simba has launched a major new brand campaign to raise awareness of how a lack of sleep can radically affect both decision making and emotional reactions, whilst also playing a vital role in conflict resolution. The Made For Peace campaign, which has been devised by award-winning creative agency BBH London, will feature TV, organic social and digital ads. Comms […]