Andy Murray appoints Aesop to create brand identities for new company 77
![Andy Murray appoints Aesop to create brand identities for new company 77 Andy Murray appoints Aesop to create brand identities for new company 77](https://marcommnews.com/wp-content/uploads/2013/10/2012-US-Open-Champion-And-008.jpg)
Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch. The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points. […]