Budweiser’s Kings of the Premier League football review show returns for the 2020/21 season

The Kings of the Premier League relaunches across linear and social, reinstating Budweiser’s claim to The King of Beers throne through its partnership with the Premier League as Official Beer Partner

Budweiser’s Kings of the Premier League football review show returns for the 2020/21 season

Sky Media and Budweiser today announce the renewal of their collaborative Premier League review show Kings of the Premier League on Sky Sports, which relaunches this Friday. On the back of the show’s resounding success during the 2019/20 season, Sky Sports presenter Adam Smith will return to the set to host the 30-minute show, which will air at 8pm on […]

SKY MEDIA Puts Jamie Redknapp In The Driver’s Seat For Heycar’s First TV Partnership

SKY MEDIA Puts Jamie Redknapp In The Driver’s Seat For Heycar’s First TV Partnership

Sky Media today announces a bespoke broadcast partnership, featuring Jamie Redknapp, with the feelgood car buying service heycar. Through its first TV partnership, the challenger automotive brand aims to drive consideration among its audiences and accelerate its market position by showcasing its feelgood creative content across similarly uplifting programming on Sky channels, including A League of Their […]

Ad Agency launches major campaign day after lockdown for a highly unusual client – itself

Ad Agency launches major campaign day after lockdown for a highly unusual client – itself

Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News.  The TV is supported by super-premium […]

Sky Documentaries announces Jaguar as a two-year sponsor from channel launch

The partnership will drive an authentic connection with creative audiences

Sky Documentaries announces Jaguar as a two-year sponsor from channel launch

Jaguar UK and Sky Media today announce the luxury vehicle company as the launch partner of Sky Documentaries, which airs for the first time on the 27th of May. The channel sponsorship, complemented by the upmarket positioning of the Sky Documentaries channel, aims to drive Jaguar’s connection with a creative and mindful audience. With a mix […]

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season.  The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of […]

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Jacamo teams with Sky Media to ‘Own Sporting Moments’ this summer in the UK

Menswear retailer Jacamo has partnered with Sky to ‘Own Sporting Moments’ this summer. Maximising Sky’s unique position in world sport, the multi-platform campaign will link Jacamo to sporting moments through a series of TV ads and longer form content. The campaign, running from May to August, features famous sports personalities including England’s greatest ever bowler […]

TVbeat helps underpin Sky Media’s cross-platform capability

TVbeat helps underpin Sky Media’s cross-platform capability

After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]

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