Smiley launches new lifestyle collection at Primark and Penneys

Smiley launches new lifestyle collection at Primark and Penneys

The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe‚Äôs leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]