Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
No matter if its world-renowned superstars or weekly 5-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But […]
Global sports company PUMA has today unveiled the official match ball for the Premier League, set to grace pitches, parks and gardens across the world for players and fans alike ahead of the 2025/26 season. Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are […]
In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget. Under its platform “Cheers to the Real […]
Legends Soccer Group appoint star presenting duo Josh Denzel and Alex Aljoe to host Legends Ibiza this summer Legends Ibiza will see stars from the world of sport, music and entertainment competing in football, padel and golf events, alongside exclusive VIP parties and receptions, from June 2-5, 2025 Denzel and Aljoe will host daily shows […]
Chase announces it will be the sole sponsor of England Senior Men’s Football matches on ITV ahead of the FIFA World Cup 26 World Cup in 2026. All games will be broadcast live and free to air on ITV1 and ITVX, and also covered on ITV4. The sponsorship includes TV, digital and social media, and will feature a 10-15 seconds intro either side of the […]
Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]
Legends Soccer Group, the global leader in live broadcast and stadium-based international legends football events, is set to further merge the worlds of football and entertainment with a series of exciting new ventures. With a 20-year legacy of hosting iconic events and exhibition games with footballing superstars and celebrities, Legends has announced the launch of […]