Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
During the 2026 World Cup, Budweiser China partnered with Fred & Farid Shanghai to launch BUDWEISER BREAKFAST BAR, an integrated campaign created in response to China’s unique morning match-viewing reality. With many matches taking place during the morning in China, fans could no longer gather with friends in bars at night as they had in […]
Hawkstone, the record-breaking beer and cider brand founded by Jeremy Clarkson, made its much-anticipated television debut last night after famously having its first-ever advert banned. The brand aired a 40-second solus spot in the final break before England’s FIFA World Cup match against Croatia, with Diddly Squat Farm’s Kaleb Cooper taking centre stage as the […]
Pringles has teamed up with INNOCEAN Berlin to create an innovative fashion solution for football fans following the World Cup. For the fans who want to stay up late to watch their team’s matches in far-flung time zones – the popular snack brand is launching a hybrid football shirt and pyjama set called the Night Kit. […]
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their mouth the widest while watching the games, to promote the brand and build excitement for the global football championship. Cass, the official partner of the South Korea National Football Team, is launching various consumer events […]
O2 celebrates the discovery and freedom enabled by inclusive EU roaming in latest campaign. Today, O2 and its creative agency of record VCCP have unveiled ‘Find the beautiful game in beautiful places’, an integrated campaign celebrating inclusive EU roaming on O2, and the freedom that comes with it. While abroad, travellers rely on roaming to find hidden gems, idyllic […]
Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector’s cans celebrating the brewer’s renewed partnership with the German Football Association (DFB). Timed to coincide with a summer of international football, the designs tap into the passion, pride and nostalgia that unite German fans across generations. Built […]
New integrated campaign featuring football stars Declan Rice, Lauren James and Virgil van Dijk puts generosity at the heart of this football season Today, Cadbury unveils its latest campaign, ‘Win for Your Squad’, a nationwide initiative which aims to shift the focus from individual glory to collective celebration. Created by global creative agency of record VCCP, the campaign reinforces […]
Now in its third year, Walkers’ iconic campaign continues to reward fans who are gameday ready with Walkers by delivering unmatched football-watching experiences Just in time for the FIFA World Cup 2026™, Walkers, Britain’s most loved crisp brand and Official Snack Sponsor of the FIFA World Cup 2026™, announced today the latest chapter of its “No […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]