In consumer research, an inspiring environment is good for the soul (and brand growth)

In consumer research, an inspiring environment is good for the soul (and brand growth)

Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]