Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s. With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an […]
South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]
South Western Railway (SWR) is bringing back its ‘bird fluencers’ Wesley Peck the pigeon and Sandy C. Gull for its latest campaign, which focuses on exciting rewards for travellers. The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan, showcases the breadth of rewards available from the train operator, […]
South Western Railway (SWR) is launching an Out of Home campaign highlighting some of the verbal abuse its workers have been subjected to by agitated customers. The campaign, “Abuse stays with our staff”, was devised by creative agency St Luke’s and the work will run on all owned poster sites across the SWR network in […]
South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking […]
South Western Railway launches a new campaign ‘LIVE BIG’, created by WCRS, Engine’s creative agency. The campaign starts with an offer which sees kids travel for just £1, using colourful and vivid illustration to further encourage families to get out exploring. Written by creative team Jessica Watson and Alicia Job and brought to life by […]