IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

IBM and SpecialGuest Ads Pitch STEM Training to Underrepresented Communities

A new national social media campaign from IBM is building awareness of their free education program IBM SkillsBuild. Developed jointly with the creative agency SpecialGuest, this campaign centers around a personality quiz where potential learners can find out their Tech Type.  While the quiz is designed for broad appeal and ongoing usage at TechTypeQuiz.com, IBM is specifically seeking […]

Mudge & SpecialGuest Spotlight Fan Praise of Beecher’s Packaged Foods with Humor & Delight

Mudge & SpecialGuest Spotlight Fan Praise of Beecher’s Packaged Foods with Humor & Delight

Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademark deliciousness to infuse […]

Second Edition of Daniella’s Guestbook Offers Underrepresented Trans and LGBTQ Creative Professionals Exposure, Training, Tools, Mentors, and Employment Opportunities

Second Edition of Daniella’s Guestbook Offers Underrepresented Trans and LGBTQ Creative Professionals Exposure, Training, Tools, Mentors, and Employment Opportunities

Film festival submission deadline is June 25th! Creative Producer, Motivational Speaker and LGBTQIA + Advocate Daniella Carter is teaming with creative agency SpecialGuest for the second edition of Daniella’s Guestbook, a website and Instagram channel that spotlights the work of BIPOC and LGBTQ creators. Serving as an access point to cultivate relationships with established industry […]

“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility

<strong>“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility</strong>

Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]

SpecialGuest, Espadaysantacruz Studio Launch Creative Agency SpecialGuestX, Bringing Creativity and Technology Together

<strong>SpecialGuest, Espadaysantacruz Studio Launch Creative Agency SpecialGuestX, Bringing Creativity and Technology Together</strong>

After several years of successful collaboration, creative agency SpecialGuest of New York and Espadaysantacruz Studio of Madrid, have partnered to launch SpecialGuestX (SGX), the creative agency specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with the technology capabilities of Espadaysantacruz. The agency’s slogan is “What […]