Lastminute.com launches ‘Holiopathy’ campaign as a solution to January blues
New research from the OTE shows that 65% of respondents are feeling the effects of January blues
lastminute.com, has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues. The brand surveyed 2,000 consumers to gather insights into January blues which it combined with Google search data showing that searches for ‘work-life balance’ ‘stressed out’ and ‘how to disconnect’ […]
