“We Hold The Mirror Up To This World” – SPIEGEL, Germany’s Respected News Title Launches Cross-media Brand Campaign Together with Serviceplan
The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]