St Luke’s new advertising campaign for Which? helps consumers shop safely this sales season

St Luke’s new advertising campaign for Which? helps consumers shop safely this sales season

A new multi-media advertising campaign devised by St. Luke’s for Which? helps consumers by emphasising how to “shop smart” during the Winter sales period. This represents the award-winning creative agency’s first work since being appointed by the brand last month. Live from the 17th November, the campaign will feature across press, digital display, social and […]

St Luke’s launches SHN (STAY HOME NOW) initiative to encourage immediate behaviour change during COVID-19

St Luke’s launches SHN (STAY HOME NOW) initiative to encourage immediate behaviour change during COVID-19

SHN_1 from St Luke's on Vimeo. Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21 March where he discussed the public’s responsibility to stay at home in the wake of the COVID-19 Pandemic –  St Luke’s have created a […]

Very.co.uk launches new brand positioning though an emotional campaign by St Luke’s

Very.co.uk launches new brand positioning  though an emotional campaign by St Luke’s

VERY_BEING_30_EDIT25__2020_03_06__1500 from St Luke's on Vimeo. The story of a dad committed to helping his monster-loving daughter meet the dress code at a princess party features in the latest St Luke’s work for Very.co.uk, created to communicate the retailer’s new ‘You can say yes when it matters most’ positioning. In the first television ad of […]

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct is reinvented as The Very Group with a new brand identity and employee value proposition

Shop Direct has rebranded to The Very Group with a new corporate identity and employee value proposition (EVP) that reflect the next phase of the business’ ongoing transformation. The new identity, which was created by St. Luke’s working closely with The Very Group’s in-house creative team, will roll out from 13 January 2020, together with […]

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online Bank Marcus by Goldman Sachs Appoints St Luke’s As New Creative Agency

Online bank Marcus by Goldman Sachs has appointed St Luke’s as its new creative agency, following a review of its UK advertising services. St Luke’s will be tasked with developing the online bank’s campaign platforms, as well as leading the creative direction for all advertising in 2020.  The appointment process was supported by AAR. Head […]

Very.co.uk celebrates community values in new Christmas campaign from St. Luke’s

Very.co.uk celebrates community values in new Christmas campaign from St. Luke’s

 Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]

St Luke’s creates new National AIDS Trust #RockTheRibbon film

St Luke’s creates new National AIDS Trust #RockTheRibbon film

 A stunning video narrated by Stephen Fry, and showcasing the dance skills of the incredible choreographer who directed Childish Gambino’s smash viral hit ‘This Is America’ earlier this year, has just been released to highlight the National AIDS Trust’s (NAT) new message to “Rock The Ribbon” this World AIDS Day (1 December). Dance genius […]

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]