The sound identity will drive brand recall and recognition as Standard Chartered connects potential to possibilities in the world’s most dynamic markets. Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound. The sonic identity comprises a sonic logo, suite of brand […]
On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world’s top […]
Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]