AI tech delivers millions in revenue for Virgin Holidays
![AI tech delivers millions in revenue for Virgin Holidays AI tech delivers millions in revenue for Virgin Holidays](https://marcommnews.com/wp-content/uploads/2018/01/logo__virgin-holidays_tcm97-47712-701x394.jpg)
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]