For International Women’s Day, which took place March 8, communications agency adam&eveDDB changed its name and logo to ‘eve&adamDDB’. The temporary modification, which will last for a few days, is a symbolic gesture to put women first and to honor them for the yearly affair.
Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]
