Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
Executive Collective Empowers Companies to Balance Planet & Profit As Climate Week NYC gathers global leaders to tackle the pressing issue of climate change, Chiefly & Co., a women-led fractional executive consultancy, is proud to announce its official launch. With a unique model that combines fractional domain expertise with a deep commitment to sustainable practices, Chiefly […]
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]
fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]
GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability. […]
Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]
The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]
The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]
Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and marketing strategy by Jessica Hartley Today sees the launch of Robin Good Pets, a sustainable, but rebellious, pet lifestyle brand with a bold mission: to spread pawsitivity. The sustainable but punky start-up is a “rebel with a […]