As fashion giants continue to cultivate partnerships which aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…
Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the industry – instilling sustainable style into the minds of consumers. Amelia Neate, social media expert from […]
This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is sharing its tube technology with competitors to help ensure that all toothpaste tubes meet third-party recycling requirements Colgate has launched a ground-breaking new toothpaste called […]
Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots
A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]
Broadcaster and actress Laura Whitmore opened a beautiful, living bamboo oasis in Waterloo to launch Colgate’s first bamboo toothbrush with plastic-free packaging. Colgate’s bamboo toothbrush is an easy way for people to make a small, sustainable change for the better and is one of Colgate’s latest steps toward improving the sustainability profile of its products and achieving 100% recyclable […]
Sustainability charity Global Action Plan has appointed Quiet Storm to its advertising account with a brief to empower young people to challenge consumerism. The ‘Get Real’ campaign will call out the forces that drive hyper-consumerism and expose the marketing techniques used to make young people believe they will be happier by focusing on looks, likes […]
According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]
Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do […]
WWF Portugal is working to raise awareness of the growing problem of plastic in nature through the Stop Plastic Pollution petition, which will be presented to global leaders at the United Nations meeting on the environment. To show this problem and collect more signatures for the petition, the NGO together with NOSSA, created the Plastic […]
Socially responsible and sustainable Dutch bank ASN Bank has released its third commercial with creative agency Selmore and creative production studio Ambassadors, this time moving its animated world from the ‘fable forest’ to the sea for a story about sustainability and a cleaner world. “At ASN Bank, we’re committed to making decisions that will […]