SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]

VIVO ‘AMAZON DESERT RALLY’ CAMPAIGN: A CRAZY IDEA WITH A SERIOUS MESSAGE

VIVO ‘AMAZON DESERT RALLY’ CAMPAIGN: A CRAZY IDEA WITH A SERIOUS MESSAGE

The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]

Jellyfish appointed by Sanofi to power CO₂ measurement alongside Scope3

Jellyfish appointed by Sanofi to power CO₂ measurement alongside Scope3

The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]

Global Purpose Specialists Revolt Merges with Anthesis

Global Purpose Specialists Revolt Merges with Anthesis

Anthesis, the largest group of dedicated sustainability professionals globally, announces a merger with Revolt, the global purpose strategy specialist group. The companies are joining forces to support their client partners with the technical expertise, the deep sustainability capability and the strategic ambition needed to drive sustainable performance. The coming together of Revolt and Anthesis is […]

Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]

Shocking Call from the Energy Company: Do Less for the Climate!

Shocking Call from the Energy Company: Do Less for the Climate!

At a time when the climate issue is at its peak worldwide, the Swedish energy company, Göteborg Energi, makes an unexpected move in collaboration with the communications agency, Welcom. The campaign is called “Do Less for the Climate” and is currently running in Sweden in print media, outdoor, digital and on social media. Under the […]

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]

Startup, Pure Rush Soap, Taps Some Big Names to Launch New Irreverent Campaign Highlighting Commitment to Ethical Values

Startup, Pure Rush Soap, Taps Some Big Names to Launch New Irreverent Campaign Highlighting Commitment to Ethical Values

Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]

Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]

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