Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability. […]
Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]
The project alerts to the point of no return in the Amazon Rainforest As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw […]
The collaboration will lead to the launch of an innovative and broad-reaching carbon measurement tool powered by Scope3 data to aid sustainability efforts across paid media Global digital marketing business Jellyfish today announces a pioneering partnership with global healthcare company Sanofi and supply chain emissions data specialist Scope3, having been appointed by Sanofi to help […]
Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and marketing strategy by Jessica Hartley Today sees the launch of Robin Good Pets, a sustainable, but rebellious, pet lifestyle brand with a bold mission: to spread pawsitivity. The sustainable but punky start-up is a “rebel with a […]
Anthesis, the largest group of dedicated sustainability professionals globally, announces a merger with Revolt, the global purpose strategy specialist group. The companies are joining forces to support their client partners with the technical expertise, the deep sustainability capability and the strategic ambition needed to drive sustainable performance. The coming together of Revolt and Anthesis is […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
At a time when the climate issue is at its peak worldwide, the Swedish energy company, Göteborg Energi, makes an unexpected move in collaboration with the communications agency, Welcom. The campaign is called “Do Less for the Climate” and is currently running in Sweden in print media, outdoor, digital and on social media. Under the […]
SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]