33,000+ Pounds of Materials Diverted from Landfills Through Innovative Recycling and Repurposing Efforts In celebration of Earth Day, ExhibitorLIVE and Fern, an Nth Degree company, are setting a new standard for sustainability in the events industry by successfully diverting 33,772 pounds of materials from landfill following the 2026 ExhibitorLIVE event. Through a strategic partnership with sustainability leaders Brumark and Exploring Graphics, the event implemented a comprehensive […]
March 2026 In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Alice Rackley, Chief Executive Officer at Polytag. Brands are under growing pressure to communicate a credible, end-to-end sustainability story, just […]
Every Halloween, we celebrate fear — monsters, ghosts, and things that go bump in the night. This year, Aktion Baum (a German NGO with a vital mission: to prevent further forest decline) used this opportunity to invite people to face a real horror story — the silent disappearance of Germany’s forests (one-third of the country […]
“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]
Sweden’s City of Malmö and BBDO Nordics have reintroduced one of humanity’s oldest communication methods – the smoke signal – as a tool for behavioral change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
America’s most trusted recycling label is teaming up with brand and innovation agency, Vault49, to drive consumer action through new campaign. How2Recycle, the most widely recognized disposal label in North America, is on a mission to transform how America disposes and recycles. Today, GreenBlue‘s How2Recycle announces its partnership with award-winning strategy and creative agency Vault49 […]
Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]
Created by Adverteam, the spot showcases the heritage brand’s circular design innovation Circular design is becoming increasingly central to product development and sustainability strategies. Cycling heritage brand Selle Royal is at the forefront of this new approach with the launch of the Stracciatella saddle, a new product created from upcycled material waste and engineered for high-performance comfort. […]
