Sway Group, a leading full-service influencer marketing and branded content agency, announces that it has been selected after a formal review to handle the influencer marketing needs of California Raisins. “We are honored to be working with California Raisins, a brand that has been a household name for generations,” said Danielle Wiley, founder and CEO […]
Incorporating TikTok videos for the first time helps leading lint roller brand generate 1.7M impressions and 551K video views, while lowering CPM by 19%
From crafting hacks to cleaning tips for homes and pets, Sway Group’s new influencer campaign for Evercare Lint Rollers found sticky success by adding a strong TikTok element to the brand’s already-successful Instagram initiatives. Sway Group recently launched Evercare’s first TikTok campaign and is readying for the next flight of content, which will feature pet lovers […]
Proprietary new platform allows influencers, brands, and agencies to easily collaborate, review and approve sponsored content across social channels & websites
Sway Group Launches Sway Proof, an Innovative Creator Content Review and Approval Workspace