You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Stampen Media and Stendahls’ social experiment looks to eradicate social prejudices in Sweden

Stampen Media and Stendahls’ social experiment looks to eradicate social prejudices in Sweden

Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies.  The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in […]

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]

100 years of female voting rights – but the power still belongs to men, says new Allbright and ANR BBDO campaign

100 years of female voting rights – but the power still belongs to men, says new Allbright and ANR BBDO campaign

On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

Husqvarna teams with Stendahls to launch Timber, a dating service for tree lovers

The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber –  a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]

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