To get more people to rediscover home-cooked dinners, HelloFresh opened a “ghost kitchen” in a popular takeaway app. But after just one day, the platform shut down the store, as a result of messaging that went against its business. HelloFresh is now changing course and is doubling the number of free dinner kits handed out […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
”The campaign was so good it got stolen” is something many brands and agencies in Sweden have bragged about throughout the years. When art shows and museums advertise in the public space it usually means that the ad posters disappear – the ads get stolen and become wall decorations in people’s homes. Now Sweden’s biggest […]
When your product is something people rarely think about unless it stops working, getting their attention can be a challenge. In Sweden, energy company E.ON and BBDO Nordics chose to embrace that fact – by briefly making everyday media behave as if the power had gone out. The campaign, called The Ad Break, highlights how dependent modern […]
Sweden’s City of Malmö and BBDO Nordics have reintroduced one of humanity’s oldest communication methods – the smoke signal – as a tool for behavioral change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen: Vicki Bååth, a 45-year-old teacher […]
At a time when the climate issue is at its peak worldwide, the Swedish energy company, Göteborg Energi, makes an unexpected move in collaboration with the communications agency, Welcom. The campaign is called “Do Less for the Climate” and is currently running in Sweden in print media, outdoor, digital and on social media. Under the […]