Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head
![Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head](https://marcommnews.com/wp-content/uploads/2015/03/Swedish-Air1.jpg)
Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]