“There is no right. There is no wrong. There is Art.” says Pinacoteca
![“There is no right. There is no wrong. There is Art.” says Pinacoteca “There is no right. There is no wrong. There is Art.” says Pinacoteca](https://marcommnews.com/wp-content/uploads/2017/10/brasil-701x394.jpg)
The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]