“There is no right. There is no wrong. There is Art.” says Pinacoteca

By newsroom on October 31, 2017   Advertising, Latest, Marketing, Media  

The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Saatchi & Saatchi, the idea behind the campaign is to demystify the act of appreciating art and thus draw the public closer to the museum. In order to illustrate the concept “There […]