adidas launches ‘Run to Reconnect’ to celebrate running as a mental health tool

New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing

adidas launches ‘Run to Reconnect’ to celebrate running as a mental health tool

Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing.  The campaign focuses on the art of […]

Omnicom Agencies Win Top Honors at the 2017 Cannes Lions Festival of Creativity

Omnicom Agencies Win Top Honors at the 2017 Cannes Lions Festival of Creativity

At the 64th annual Cannes Lions International Festival of Creativity, Omnicom agencies continued the tradition of being the most creatively awarded in the industry by sweeping the media and advertising categories. In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines. BBDO claimed both Network and […]

TBWA Takes the Lead This Women’s Day with Poignant Film

TBWA Takes the Lead This Women’s Day with Poignant Film

The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]

Omnicom Agencies Top Annual Gunn Report Rankings

Omnicom Agencies Top Annual Gunn Report Rankings

Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]

Omnicom & Publicis Merger Creates Biggest Ad Firm

Omnicom & Publicis Merger Creates Biggest Ad Firm

Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]

Messi stars in Ad for FC Barcelona and the Qatar Foundation

A ‘Passion Drives Us All’ ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona. Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona. The partnership is creating programmes and […]