Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]
New campaign marks ninth year of the much-loved Famous Five Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day, reigniting audience appeal through the timeless power of myths and storytelling. The new chapter of its award-winning Famous Five series, created with adam&eve\TBWA, draws inspiration from GWR’s 1920s publicity campaigns, […]
Ginsters, Britain’s Biggest Pastry Brand¹ is set to win the hearts and minds of even more British shoppers in 2026, with a further £4m investment that welcomes back the brand’s award-winning ‘Taste The Effort’ campaign and their beloved farmer character ‘Merryn’. As category leader, every £1 spent on Ginsters media has a halo impact on the […]
In the Arab world, hospitality is sacred, and the norms are clear: guests are polite, hosts go all out, and sharing food is non-negotiable. But KFC Arabia put a playful twist on this tradition with “Taste Rules,” a bold new campaign that celebrates messy as the new chic. This isn’t about a single product launch; […]
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies today launches its new ‘Next Stop, Toolstation’ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, ‘Night’ […]
The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]
In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.” Proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first […]
TBWA’S Future Of Travel Report Explores Travel’s Inflection Point
Introducing 40 Global Cultural Shifts Shaping Our World, from Body Debates to Platform Politics to Roots Revival This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]