TBWA’S Future Of Travel Report Explores Travel’s Inflection Point
TBWA’S Future Of Travel Report Explores Travel’s Inflection Point
TBWA’s Backslash Releases 2021 Edges
Introducing 40 Global Cultural Shifts Shaping Our World, from Body Debates to Platform Politics to Roots Revival This Isn’t Just a Trend Report. It’s a Glimpse Into a New Chapter of Our History. Welcome to Year Zero.
Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an Edge is defined as a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future. Backslash examines cultural shifts with an eye toward business impact, identifying […]
adidas launches ‘Run to Reconnect’ to celebrate running as a mental health tool
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]
Egg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Castle Lite :: Extra Cold Loop, directed by Adrian de Sa Garces from Egg Films on Vimeo. Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and […]
Omnicom Agencies Win Top Honors at the 2017 Cannes Lions Festival of Creativity
At the 64th annual Cannes Lions International Festival of Creativity, Omnicom agencies continued the tradition of being the most creatively awarded in the industry by sweeping the media and advertising categories. In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines. BBDO claimed both Network and […]
Karmarama hires Imogen Landy as Head of Account Management
Karmarama has appointed Imogen Landy as Head of Account Management. Landy joins Karmarama from M&C Saatchi where she was Business Director. Landy will be leading the account department managing a number of client relationships and projects across multiple channels. During her 8 years at M&C Saatchi, Imogen worked across the agency’s high-profile accounts, including its […]
TBWA Takes the Lead This Women’s Day with Poignant Film
The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity. The campaign, branded ‘Take The Lead,’ includes a poignant two […]
Lidl Launches Easter TV Campaign with All the Trimmings
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
Omnicom Agencies Top Annual Gunn Report Rankings
Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]
Singapore Airlines travels the world to satisfy customers in global campaign
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers. The global campaign, called “The Lengths We Go To” launched September 2, when the first of the three films aired. The TV spots are showing on BBC international channels, Discovery […]