Smyths Toys hires McCann Manchester for creative brief
Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland. Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us […]