Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch.
Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland.
Martina Moran, senior marketing executive at Smyths said: “The McCann team demonstrated they understood us as a team, understood us as a business and that they understood our consumers. Importantly they showed how they could translate those insights into a creative campaign with real cut through.”
The account is estimated to be worth £6m.
Smyths Toys hires McCann Manchester for creative brief added by newsroom on
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