EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]